Cyber Monday (the Monday after Thanksgiving) is actually taking over as businesses’ biggest opportunity. While percentages of consumers who are physically going to stores on Black Friday are shrinking, percentages of people who plan to shop online during Cyber Monday are increasing.
In fact, the number of people shopping online on Cyber Monday are well surpassing the numbers of people who physically go shopping on Black Friday.
With ecommerce sales expected to rise between 8 and 11 percent this season (according to the National Retail Federation) choosing the right shipping solution and ensuring that your customers aren’t disappointed is more important than ever. What’s more, several of the same factors that caused problems with holiday shipping last year—including extreme weather conditions, a shorter-than-usual holiday shopping window and a surge in ecommerce sales volume—are likely to affect shipping this year, too.Here are some tips to help your business make Cyber Monday, the biggest shipping day of the year, the most successful one you’ve ever had.
1. Get the Most Discounted Shipping Rate
If you’re like most online retailers, you’re offering free or discounted shipping to your customers during the holiday season. To prevent your shipping from taking an even bigger bite out of your profits, make sure to use the most cost effective carrier for each type of package.
2. Practice Your Flow
Get your team together, and do a practice shipping exercise – fulfilling and shipping ten orders, for example. This will help you determine any issues with your process (needing more people to help get orders out, for instance), and make sure it’s flawless when busy times come.
3. Manage Your Shipping Process by Factoring in Shipping Carrier Deadlines
To take advantage of seven-day delivery and ensure your customers get their holiday packages on time, it’s crucial to be aware of key shipping dates and communicate them to your customers on an ongoing basis. Clearly posting order deadlines on your website’s home page, on checkout pages and even sending email reminders as urgent deadlines approach will help your customers avoid disappointment.Make sure you don’t ruin someone’s holiday – pay attention to shipping carrier deadlines.