E-Commerce has proven to be one of the fastest-growing industries in today’s business world. With more and more store owners going online, it becomes very important for each of them to try and adapt the latest trends to keep pace with the changes.
So it raises the question: What does 2015 have in store for E-Commerce? With online consumers set to spend an eye-watering $1.7 trillion online, retailers around the world have been putting their strategy-hats on in preparation for a busy year ahead.
With advancing technology and changing consumer tastes, the marketplace could look very different in twelve months’ time. And, in the fast-paced world of E-Commerce, staying on top of the latest trends is a must – those that don’t, risk becoming obsolete. Here are some top trends in E-Commerce:
1 – Mobile Commerce
2015 will be the year when most online retailers also offer the customers a mobile site. The reason is that more and more consumers “go mobile” – shopping here and now. It is instant shopping in the moment…whenever and wherever they want! And it is not social media that drives “M-commerce”, but rather the M-retailers’ own marketing. Last year, Smartphone’s were used to research products before making a purchase, either online or in-store. But not anymore! Today, retailers, with the help of technology, are trying to capture more of the market allowing their customers to research for products, compare prices, and make payments which will help them become ubiquitous in 2015.
2 – Same Day Shipment, In-Store Pick-Up, and Free Shipping on Returns
Though Same Day service has tried and failed in many markets—consumers just weren’t ready for it—we predict next-day and rapid in-store pickup will be king for 2015. Retailers are evolving by improving the in-store experience so that you can browse online and use the store as your personal pick-up center. It all comes down to being faster, cheaper and more convenient.
Lately, same-day-delivery trend has been much in demand after eBay and Amazon – the leading giant in the E-Commerce industry offered this service to their customers.
3-Social Media Becoming More Influential
Social media is an effective marketing tool and will continue to play significant roles not only for creating social connections but also in making ecommerce more profitable. Together with mobile technology, social media is bound to become more influential and will be an essential component of any online marketing effort. Moreover, social media is poised to integrate E-Commerce functionalities. Twitter has already started it with the “Buy” button, facilitating in-app purchases. Others are expected to follow and will make online shopping an even more convenient experience.
4- Mobile No Longer Just an Option
This year, mobile technology has created myriad reasons why people should consider taking their shopping from the malls, desktop, or laptop computers to their mobile devices. Mobile software and hardware have matured enough to become more secure, reliable and easier to use. Mobile device manufacturers and operating system developers are also putting in more effort to improving security, striving to create a sense of safety and protection for those who want to do their shopping with their Smartphone or tablet. For online sellers, the need to serve the desire of consumers who do their shopping on the mobile platform will no longer be just an option. As more and more people rely on their mobile devices to do various things, it will be illogical not to optimize shopping experiences for mobile users. An online business that refuses to optimize for mobile customers will unlikely be competitive.
5- Customers Want What They Want
Customers have growing access to more tools like comparison shopping engines and price protection, but they’ve also come to expect perks like free return shipping. Even if you raise your prices, customers would often rather pay higher prices in order to get that free shipping. They’re also the driving force behind mobile shopping, not the retailers, so if you’re in doubt, do some market research to see what your customers want.