With two months to go before Thanksgiving, shoppers are already gearing up for a busy holiday sale season. Data from Google revealed that more than a quarter of consumers begin their holiday shopping before Halloween, so retailers need to be ready for the rush.
The holiday season is the most competitive time for retailers and merchants, making it that much more important for you to have your strategies in place well before the rush. eCommerce is growing and so is the holiday shopping season. There are few places you can look to formulate the most effective strategy for your eCommerce (and bricks and mortar) store. Here our some trends you can anticipate to see during the 2015 holidays. To help you create a win in this complex retail environment, remember:
1. Mobile devices are going to be the touchpoint for consumers this season, creating a new retail landscape.
2. Holiday creep means that consumers are starting their shopping earlier than ever, long-before Black Friday.
3. Email Marketing and Online Search will be one of the largest channels for retailers for the holiday season.
4. Personalized experiences vs. a one-size-fits all approach will help you retain and acquire new customers during the holiday madness.
If you haven’t already started prepping your business for the holidays, now is the time to start. Statistics to be aware of:
Holiday Online Shopping Behaviors
- November and December drive 30% more e-Commerce revenue than non-holiday months.
- 78% of shoppers used the internet for holiday research last year.
- An estimated, 92% of holiday shoppers will go online to either research or purchase gifts this season.
- The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.
- 25% of shoppers said they had done some holiday shopping before Halloween.
- The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.
- 48% of holiday shoppers said they did the majority of their shopping on or before Cyber Monday.
- According to a recent study, 41% of online shoppers purchased from a new retailer.
93% of shoppers take action for free shipping.
Holiday Shipping and Returns Strategies
- 93% of shoppers take action for free shipping.
- Free shipping was deemed the 2nd most important factor for shoppers when purchasing online.
- 83% of shoppers will wait two more days in order to get free shipping.
- Delivery speed is the 4th most important factor in the online buying process.
- 50% of shoppers will choose a slower transit time for free shipping.
- 7 business days is the average time shoppers are willing to wait.
Sources: UPS Pulse Of Online Shopper,