Marketing an e-commerce business is never an easy job. Running a lucrative one is even tougher. Though there’s no scarcity of tips and tricks on strengthening e-commerce sales, most of them will turn out to be completely pointless if you’re not following the right strategies.
Irrespective of the business size, increasing online sales is the key goal of most businesses. Whether you run a small retail business or employed in a big ecommerce giant like Google, boosting sales through online channels is a little similar to bowling a strike – it looks easy but, in reality, it isn’t.
In the crowded e-commerce world, every store struggles to get even the smallest opportunity in today’s tough competition. But when it comes to enriching the online shopping experience, most retailers stop at the ubiquitous, ”Add these two items and take 10% off.” And “Customers who purchased this item also bought…”
In most of the cases, the competition in question are other main retailers who take advantage of complex algorithms for tracking and predicting the customer’s need, and then deliver it to them early and often. But, what about those small e-commerce businesses with the shoestring budgets? Are they unlucky to play second fiddle forever?
Here are top 7 E-commerce marketing tips to boost business growth and make it reach a new higher level of success—
1. Real-Time Personalization
Nearly three-fourths (74 percent) of online consumers get annoyed with websites when content (e.g. ads, offers, promotions) appears that are irrelevant to their interests, according to a report.
Today the “spray-and-pray” marketing is, unfortunately, dead. If you wish to win your prospect and improve customer adherence, you have should give your customers a shopping experience tailored to what they’re searching for. The more relevant offers you present to your shoppers, higher will be the chances that they’ll buy. According to a report, 73 % of customers prefer doing business with brands that make use of personal information for perfecting shopping experiences.
You can use non-customer’s browsing history and their interests and preferences to send them personalized marketing messages. Make sure to make your messages relevant and targeted.
As per a survey conducted, 45 percent of customers are likely to buy from sites that offer personalized recommendations. Shoppers want personalized experience on the web, and also, they wish for the same experience as they go over different touch points in their customer journey. It can help when a customer is shopping on their desktop, gets distracted and abandons the checkout process before success. When they return back (especially on your smartphone), flaunt some relevant recommendations and the products lying in their cart, encourage them to complete the transaction.
When personalizing your marketing messages you have to keep in mind not to over-personalize or else it can make you flop. There’s a fine line between using shopper personal information for customizing the message and breaking privacy.
2. Exclude Slow-Selling Items
Products that stay back on your shelf and sell very slowing can, in several instances, cut down the cash flow, indeed decelerate a business’s development. It’s necessary to have closeout sales.
Have a look for items in your stock that-
- Are perishable;
- Are seasonal;
- Sold less than once every quarter;
- Have newer or updated version;
- Not been sold online in a month or more.
Give a discount on these items, it’ll help you sell out those and attract customers as well.
3. Adding Live Chat
Using live chat, customers can ask questions or express concerns before making any buying decision, probably boosting up the conversion rates or perfecting the customer shopping experience for your brand. Offering live chat in your site will also let you discover the minor and common problems of customers. Resolving those concerns and issues can ultimately lead to an overall rise in the conversions. A survey found that 31 percent of the online UK and US shoppers accepts that they are more likely to buy after a live chat on the site.
There are many reasons why customers appreciate live chat, and time is a key factor. People who prefer live chat agreed that 79 percent said they did so because of quick response and 46 percent agreed it was the most effective communication method.
4. Use Opt-In Pop-Up Offer To Push Them Over The Edge
If you wish to improve your conversions and sales, don’t overlook the potential of opt-in offers. Pop-up encourages visitors to sign up for your mailing list, newsletter, or loyalty programs. It’ll not only increase the contacts (a useful resource for email marketing) significantly but also, boost the sales quickly.
A pop-up in the prospective customer’s screen who is on the fence about buying from your site may well be influenced by a well-placed opt-in offer, for instance, 10% off on their first order or free shipping above Rs 499. Though they may not complete the transaction at that time, but do sign up for your opt-in offer, they still got added up in your database and they may change their mind to complete the sale.
Make sure to test every element of an opt-in offer for maximum optimization. Often A/B test different offers to see which one works better for fetching more sign-ups. Ensure that visitors see pop-up before they’re about to leave the page. Remember— more people enter mail ID in opt-in, higher is the probability to make sales in the future.
5. Offer Free Shipping
Several studies have shown that there are many benefits of offering free shipping. Online shoppers are 4 to 5 times more likely to buy from a site offering free shipping. People don’t like to pay for shipping.
If your business is not offering a free shipping option for your customers, it’s time to add one now. In a survey carried out by Ask your target market, 70 percent of respondents said that they have a higher opinion of brands offering free delivery and shipping. 84 percent are more likely to shop on the site with this service. And 75 percent said they are more probable to shop if there’s a free shipping promotion, instead of other types of promotions or discounts.
6. Flaunt Customer Reviews And Build Trust
Social media has turned everybody’s lives. No matter whether buying a new smartphone or going out for dinner to a new restaurant, people check out Internet first. According to Invesp, 90 percent of customers prefer reading reviews online before visiting a business or using its services, and 88 percent they trust online reviews like a personal recommendation. Check out this infographic on the importance of customer reviews.
Customer feedback can make or break your sales. It means, positive reviews by satisfied customers can help you gain the trust of your prospects. Whereas, negative reviews can help you gain experience, and work on the points where customers are unsatisfied with your services.
Customer testimonials and reviews are indeed more influential than the perfectly written sales copy, so ensure to add garrulous reviews and testimonials speaking about how wonderful you and your services are.
7. Automate Your Email Marketing
Automation is essential to improving your email marketing game. Automating your entire email marketing strategy based on pre-set triggers helps you to send seamlessly hyper-relevant and timely messages, delighting subscribers.
According to a Forrester research, 89 percent of marketers said that email is their key channel for lead generation. It means that you can be more proactive by automating the email marketing campaign and make the marketing process smoother and more effective. For instance, if a customer abandons his cart, the email will make him remind about his cart and encourage him to visit the site and complete the transaction.
What’s most important here is, sending an email to the abandoners. And this is possible only if you have automated your email marketing. Manually sending mail is quite effort and time demanding. Once you automate your email marketing, as soon as someone meets the trigger, automatically an email will be triggered on time, without you even lifting your finger.
According to stats, “Automated emails get 119 percent higher click rates than broadcast emails.” B2C marketers who used automated emails noticed conversion rates as high as 50 percent.
Running an e-commerce business successfully is never a sure bet, but by using the above-mentioned strategies, you can stay certain that you haven’t left things merely on chance and chance. Moreover, all of these strategies work if implemented rightly!